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Erin Cannelli Cresta currently serves as the Global VP of Digital & Demand at Sema4.ai, a position held since March 2024. Prior roles include Global VP of Digital & Demand at Couchbase, where Erin led global demand initiatives and launched a new corporate brand, as well as SVP of Global Demand & Operations at Armis, focusing on the development of a scalable digital engine. Erin has a strong background in digital marketing and demand generation, demonstrated through leadership positions at Palo Alto Networks, Docker, Hortonworks, Infoblox, Hewlett Packard Enterprise, Mercury Interactive, and Netegrity. Educational qualifications include a Bachelor of Business Administration in International Business from James Madison University and participation in the Vanderbilt University Study Abroad Program.