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The Marketing and Sales team at Selux Diagnostics is responsible for driving the adoption of the Next-Generation Phenotyping platform by effectively communicating its unique value proposition to healthcare providers and stakeholders. This team develops strategic marketing initiatives, manages key accounts, and ensures customer satisfaction while leveraging scientific insights to support informed decision-making. Their efforts aim to enhance patient outcomes and address the critical challenges of antibiotic resistance through increased awareness and accessibility of targeted, personalized therapies.