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Kristian Lund is an experienced executive with a diverse background in technology and marketing. Currently serving as the SVP of Rent and Bills Reporting at Self Financial, Inc. since February 2022, Kristian also held the role of VP of Marketing. Prior to this, Kristian co-founded Credit Jeeves, focusing on consumer credit education and optimization, and served as Chief Operating Officer at RentTrack from April 2012 to July 2022. Kristian's earlier career includes significant roles as a Senior Enterprise Architect at TJX, where technology strategy was defined, and as a Principal Sales Consultant at Oracle Corporation, with over eleven years of expertise in Enterprise Resource Planning software. Kristian's professional journey began as an Enterprise Solution Architect at Retek. Kristian holds a degree in Chemical Engineering with a focus on Organic Chemistry and Environmental Engineering from the University of Minnesota.