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Romain Laroche is an experienced executive in the tobacco and vaping industries, currently serving as the Directeur General SEITA at Seita Imperial Tobacco since September 2021. Previously, Romain held the position of Trade Marketing Director for ITG Brands, where responsibilities included defining distribution strategies and leading multiple programs related to machine-made cigars and electronic vaping products. Romain's career also includes strategic roles at FONTEM US, INC., where the trade marketing and go-to-market strategy for blu® was developed, and at Imperial Brands PLC, focusing on market management and key account strategies across various regions. Romain holds advanced degrees in Statistics and Marine Biology from the University of Montpellier, complemented by executive education from Columbia Business School and Hult Ashridge.