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Malene Grouleff is a seasoned communications professional with extensive experience in strategic communication and public relations, particularly within the fields of robotics and automation. Currently serving as a Strategic Communications Advisor at SEGES Innovation, Malene focuses on integrating agricultural knowledge with digital technologies to promote sustainable development. Previous roles include board memberships at DIRA - Dansk Robot Netværk and FIRST Scandinavia, where Malene contributed to advancing robotics education and industry collaboration. Malene's background as a business journalist and copywriter includes running Robot Stories by Grouleff and authoring the book "Denmark, A Powerhouse of Robotics and Automation." With a solid foundation in journalism from Danmarks Medie- og Journalisthøjskole, Malene also has experience in academia as an associate professor and has worked in various media roles throughout a dynamic career in communications.