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Winda Asnita Siahaan is an experienced professional in category management with a strong background in fresh produce and fruits. Currently serving as Associate Category Manager at Segari since June 2022, Winda oversees the fruits category. Previously, Winda worked as a Category Executive at Sayurbox, focusing on profit and loss for fresh produce, merchandising, and ensuring competitive pricing to meet category KPIs from May 2021 to June 2022. Winda also has experience as an Assistant Merchandising Manager for local and import fruit categories at PT Lotte Mart Indonesia and as a Buyer for the fresh food category at PT Midi Utama Indonesia, Tbk. Winda holds a Bachelor of Science in Physics from Universitas Gadjah Mada, achieved in February 2015.