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Anthony Jeffrey is the founder and director of Antematters Consulting Limited, established in January 2022, providing consultancy services in digital marketing and business strategy. With extensive experience across diverse industries including start-ups and global corporations, Anthony has held roles such as consultant in digital performance advertising at Seedtag and strategic advisor at Nano Interactive. Previous positions include digital solutions consultant at Genomics England, fractional chief operating and product officer at Keaze, and director of operations at GroupM, where Anthony contributed significantly to product and operational strategies. Anthony's education includes a Bachelor of Applied Science in Business Studies and Spanish from the University of Surrey.