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Alexandra Jurcoane is currently the Head of Consumer Market Insights at Secom Healthcare Group, a position held since December 2021. Prior to this, Alexandra served as a Product Owner at Telekom Romania from July 2018 to December 2021, leading the B2B loyalty project #BusinessLiber Online Community and executing marketing research strategies aligned with business objectives. Alexandra's experience in market research includes roles as a B2B Marketing Expert and Qualitative Research Manager at iSense Solutions and ISRA CENTER MARKETING, respectively. Educational credentials include an MSc in International Agriculture and Food Marketing from Newcastle University, a PhD in New Functional Food Product Development from the University of Agronomic Sciences and Veterinary Medicine of Bucharest, a BSc in Marketing from Academia de Studii Economice din București, and a Baccalaureate in Mathematics and Computer Science from Colegiul National de Informatica Tudor Vianu.