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Irene Ferrario is a seasoned marketing professional with extensive experience in strategic marketing and communications across multiple sectors. Currently serving as Senior Group Marketing Manager at SEC Newgate Group, Irene oversees initiatives to enhance brand awareness and drive new business while managing complex, multi-country projects. Previous roles include Head of Marketing at BlogMeter, where responsibilities included developing B2B digital marketing strategies and leading revenue-generating campaigns. Irene has held positions such as Senior Marketing Communications Manager at HSE Home Shopping Europe GmbH and Communications and Marketing Consultant, providing expertise to various B2B and B2C companies. With a strong academic background, including Global Executive Master’s Degrees in Marketing and Sales from SDA Bocconi and Esade, as well as a Bachelor's degree in English Language and Literature from Università degli Studi di Milano, Irene possesses a well-rounded skill set in marketing, project management, and consumer intelligence.