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Alba Jubero Llach is a seasoned professional with extensive experience in eCommerce and digital project management. Currently serving as Product Owner for CUPRA Web & Private Area at SEAT CODE since June 2023, Alba previously held multiple roles at SEAT, S.A. from September 2017 to June 2023, including eCommerce Product Owner for Digital After Sales and Charging Online Sales. Alba's expertise encompasses agile development, product backlog prioritization, and the identification of business opportunities. Proficient in overseeing projects such as the B-Pricing Project and supporting the Customer Journey department, Alba has also contributed as an analyst in international spare parts business and as a swimming coach. Educational qualifications include a degree in Business Administration from Universitat de Barcelona, a Master's in Financial and Accounting Management from UPF Barcelona School of Management, and various certifications from ISDI in UX, UI, and digital business strategy.