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Colin Gregonis is a skilled performance analyst currently employed at SearchLight since August 2024. Previously, Colin held the position of Senior Strategist, Paid Advertising at Union Street Media from June 2021 to August 2024, where a notable achievement included maintaining a click-through rate on Google Ads nearly three times the industry average for Real Estate. Colin also worked as a Paid Media Specialist and Digital Marketing Intern at Union Street Media, delivering significant increases in conversion rates through dynamic ad strategies and optimizing low-performing accounts. Prior experience includes a Digital Marketing Internship at Searchlight Advertising, marketing communications work at CCTV Center for Media and Democracy, and roles in customer service and camp supervision during earlier years. Colin earned a Bachelor of Science in Public Relations, Advertising, and Applied Communication from the University of Vermont.