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Kayle Larkin is an experienced marketing professional currently serving as the Head of Marketing at Elevar, where the focus is on automating user identity and server-side tracking for Shopify brands. In addition to this role, Kayle has been a Content Writer for Search Engine Journal and Ahrefs, providing expertise on using Google Analytics for SEO strategies. As a Search Marketing Educator and Speaker at Larkin SEO, Kayle emphasizes positioning brands as authorities by addressing audience needs. Previous experience includes serving as an Online Marketing Specialist at Zipline Interactive, where Kayle doubled client accounts in less than a year, as well as roles as VP of Marketing at AKM Holdings, Inc. and Marketing Manager at Exsalonce Salon and Spa, where significant enhancements to online presence and client acquisition were achieved.