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Joakim Laiho currently serves as the SAP Sales Manager Nordics at SD Worx, a leading European provider of HR solutions since June 2024. Previously, Joakim held the position of Account Director for the Nordics at Rimini Street from September 2021 to June 2024, specializing in independent support for Oracle and SAP. Joakim's experience also includes roles as Senior Business Developer at Upstream AB, Senior Sales Executive at Dell and Oracle, and Sales Manager at Upstream AB, focusing on software distribution and IT automation in the Nordic region. Joakim's career began with positions in sales management and consulting, including roles at Intelliplan AB, Bon Hagen AB, Konica Minolta Business Solutions, and Xerox. Joakim's educational background includes attendance at Sunbybergs Utbildnings Centrum from 1997 to 1999.