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Emma O'Brien is an experienced professional in eCommerce and digital trade, currently serving as the Head of Digital Trade at Sculpted by Aimee. Previously, Emma held the position of Senior eCommerce Trading Manager for I Saw It First and Missguided at Frasers Group. Emma's career includes various roles at ISAWITFIRST.com, culminating in the role of Head of Ecommerce, along with positions as Senior Ecommerce Manager and Ecommerce Manager. Emma also contributed to THG as an Ecommerce Manager and held multiple roles from Ecommerce Executive to Senior Ecommerce Executive. Earlier in the career, Emma worked at TJX Europe as a Senior Ecommerce Allocation Analyst and Allocation Analyst.