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Cristina Videla is an accomplished professional with extensive experience in strategic and operational management within the retail sector, currently serving as Roll-out & Country Manager at SCRM Lidl International Hub since November 2019. In this role, Cristina provides strategic advice on loyalty and omnichannel initiatives for Italy, Malta, Croatia, and Serbia, while also overseeing the implementation of E-Mobility products and Lidl Pay across Europe. Prior experience includes roles as Country Roll-out Manager and Junior Country Roll-out Manager, focusing on the integration of digital loyalty and CRM solutions. Cristina’s background also features significant project management experience at BeRepublic, where responsibilities included managing multidisciplinary teams and overseeing multiple digital projects for Banco Sabadell. Cristina earned a Degree in Advertising and Public Relations from Universitat Ramon Llull and has furthered education at institutions such as Hanze and the University of the Arts London.