Sam Thomas possesses extensive experience in category management and brand marketing, with a notable career at companies such as Screwfix and Upfield. At Upfield, Sam held multiple leadership roles, including Head of Category Management for Europe and Northern Europe, as well as for the UK & Ireland. Previous roles also include Brand Manager at The Collective UK, Assistant Brand Manager at Unilever, and National Account Executive and Marketing Executive at Lucozade Ribena Suntory. Sam holds a Bachelor’s Degree in Marketing Management from Northumbria University and completed an Erasmus program in European Business at Avans University of Applied Sciences.