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Arianna Saita has worked in the marketing and communications industry since 1997. Arianna began their career at Tele+ as a Product Manager Satellite Platform, then moved to Business Development & Partnership Manager. In 2003, they joined Sky Italia as Head of Brand Communication. In 2009, they became Senior Vice President Marketing Communications - Chief Marketing Officer at Sky Deutschland GmbH & Co KG, where they were responsible for brand, marketing strategy and communication, and ran a deep digital transformation for the business. In 2019, they moved to Foxtel as Chief of Brand, and in 2020, they became Marketing Country Lead at My Blossom. Currently, Arianna is the Chief Marketing Officer at ScreenHits TV.

Arianna Saita received their degree in Economia aziendale with a focus in international marketing from Università Bocconi from 1989 to 1995. In 2013, they attended the Technical University of Munich for Executive Training in the Sky Leaders Program. Additionally, Arianna has obtained two certifications from LinkedIn: Digital Transformation in September 2020 and Content Marketing: Social Media in October 2018.