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Cassandra (Casey) Lawler is an accomplished social media and digital marketing professional with extensive experience across various sectors. Currently serving as the Director of Social Media at Screen Pilot, Casey manages over 30 accounts within the hospitality industry and fulfills the role of Creative Director for multimedia shoots. Prior experience includes senior roles at SeyferthPR, where Casey drove significant engagement growth for McDonald's social media channels, and the Better Business Bureau, where impressive increases in reach and engagement were achieved. Additional positions with organizations such as Xtend, Elli's House, and Bilingual Kétnyelvű Oktatási Nonprofit Kft. highlight Casey's versatility in marketing, graphic design, and education. A graduate of Calvin University with a Bachelor of Arts in Psychology, Casey also gained foundational experience as an intern at Fox News Media.