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Adam Lane is a seasoned marketing professional with extensive experience in franchise marketing and account management. Currently serving as Senior Director of Franchise Marketing at Scorpion since September 2015, Adam has also held roles such as Franchise Brand Manager and Internet Marketing Manager within the company. Prior experience includes positions as Accounts Manager at Mechanix Wear, where Adam effectively forecasted product inventory and coordinated sales efforts, and Territory Manager at Factory Effex, where Adam expanded sales across a large territory in the United States. Adam began a career in sales at AXO, where responsibilities included dealer sales and rider support in the motorsport accessories market.