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Rahaf Harfoush is a seasoned professional with extensive experience in technology, culture, and innovation. Currently serving as the Executive Director of Red Thread, a think tank focused on the intersection of these fields, Rahaf also works as an Adjunct Professor at Sciences Po, teaching on innovation and emerging business models. An accomplished author, Rahaf is writing a fourth book regarding ideologies in everyday technologies, following the publication of notable works including "Hustle & Float" and "The Decoded Company." Previous roles include Associate Director at the World Economic Forum and New Media Maverick at Manara International Resources, alongside various positions in project management, research, and marketing. Rahaf's educational background includes a Bachelor of Arts from Ivey Business School and an exchange program at HEC Paris.