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Adam Halfmann has a diverse background in program management and athletic marketing. At School Specialty, Adam has held positions as Senior Director of Program Management, Director of Program Management, and Program Manager, demonstrating a strong progression in leadership and expertise. Prior experience includes roles at UW-Green Bay, serving as Assistant Athletics Director for Marketing and Promotions and Athletics Marketing and Promotions Coordinator, which highlights a solid foundation in marketing within the sports sector. Adam holds a Bachelor of Arts in Communication from the University of Wisconsin-Green Bay, earned between 2003 and 2007.