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Adam Smith, MBA is a seasoned professional with extensive experience in digital analytics, product analytics, web analytics, and consumer analytics. Adam has worked in various industries such as publishing, e-commerce, credit analysis, and sports & entertainment. Adam has played pivotal roles in shaping and executing digital strategies, optimizing digital platforms, and driving data-driven decision-making processes. Adam's expertise in areas such as dashboard reporting, A/B testing, customer insights, and SEO has been instrumental in driving business growth and enhancing user experiences. Adam holds an MBA in Economics & Entrepreneurial Management from Baruch College.