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Sergei Makarov is a seasoned marketing professional with extensive experience in data analysis and digital marketing. Currently serving as a Senior Marketing Analyst at Scentbird since November 2020, Sergei contributes to the largest perfume subscription service with over 600k users worldwide. Prior experience includes roles as a Marketing Analyst at Yandex, focusing on Russia's leading electronic payment service, and as a Senior Web Analyst at STD Petrovich LLC, where website personalization and A/B testing were key responsibilities. Additionally, Sergei worked at CubeLine Agency as a Web Analyst, introducing new UX audit services and enhancing client data reporting. Earlier experience as a Digital Marketing Manager at Lira Digital Marketing Agency involved managing successful pay-per-click campaigns on various platforms.