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Thanandorn Panichnok holds extensive experience in brand management and marketing, currently serving as Head of Brand at SCB 10X since August 2020. Previous roles include Senior Brand Manager and Brand Manager within the same organization, as well as Corporate Brand Manager at True Digital Group and Marketing Manager at Digital Ventures Co., Ltd. Thanandorn's career began at Young & Rubicam, where positions ranged from Senior Brand Strategist to Associate Director in Branding and Communications Strategy. Initial experience includes a stint as a Brand Activation Management Trainee at Wunderman Thompson. Educational background features an MBA in Marketing from California Lutheran University and a BA in Public Relations from Chulalongkorn University, along with ongoing Professional Certificate studies in Modern Marketing Management at Chulalongkorn University.