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Marcel van der Kooi has a wealth of experience in the media and marketing industry, having held various titles at companies such as ScanmarQED, Nielsen, and Pointlogic. With a background in Econometrics from Erasmus University Rotterdam, Marcel has a proven track record in business development, strategic planning, and project management. Currently serving as CEO and President at ScanmarQED, Marcel van der Kooi continues to lead in the delivery of software for strategic revenue management, brand health guidance & marketing mix planning.