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Steinar Danielsen is an experienced professional specializing in customer experience, sustainability, and digital transformation within the automotive and tech sectors. Currently serving as New Venture Lead at Scania Group, Steinar is focused on scaling circular processes. Prior to this role, Steinar was the Global Director of Customer Experience at CAKE, leading a comprehensive team to enhance customer interactions and transform the company from start-up to scale-up. At Volvo Car Mobility, Steinar held multiple leadership positions, driving sustainability initiatives and overseeing the launch of car-sharing services that established the company as a market leader in Sweden. Steinar has also contributed to service design and digital brand strategy in roles at Above.se, Doberman, Grow, and Supernative, demonstrating a strong ability to innovate and lead across various sectors. Steinar holds a Bachelor of Arts in Interactive Design from the University of Wales.