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Lina Ivanova is an experienced professional specializing in digital marketing, currently serving as Head of Traffic Acquisition at scandiweb since January 2018, where responsibilities include strategic development for SEO and PPC services, team management, and client support for organic traffic growth. Lina also holds the position of Head of SEO at TrafficDog, focusing on enhancing revenue through organic traffic strategies. Previous experience includes a role as Digital Marketing Manager at the Investment and Development Agency of Latvia, overseeing social media and digital marketing strategies in various international markets. Lina's earlier roles encompass graphic design, project management, and communications coordination across multiple organizations, complemented by a strong academic background with a Master's degree in International Marketing and Business Administration.