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Irina K. is an experienced digital analyst currently employed at the Special Broadcasting Service (SBS) Australia since December 2013, focusing on audience strategy and insights. Key responsibilities include internal reporting, customer-focused analysis, and ongoing insights related to product performance and content strategy. Irina K. also specializes in competitive analysis, data visualization using tools such as Tableau and Excel, and the management of analytics tools like Adobe Analytics and Google Analytics. Previous roles included customer analytics and reporting at Mobile Embrace, project management for online market research surveys at Research Now, senior data analysis at Newspoll, and data specialization at Lightspeed Research. Educational qualifications include a Master of Arts in Media and Communications from the University of Sydney and a Master of Computer Applications in Information Technology from the Russian University of Humanities.