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Adam Sadler joined SBS in July 2009 and has 18 years’ experience within the media landscape. As Director of Media Sales at SBS, Adam leads a national team responsible for all commercial operations across the SBS portfolio, including television, radio and digital, brand partnerships, distribution and in-language sales.

Prior to commencing in his role as Director, Adam worked with SBS for nine years, as National Sales Manager. In that time Adam was responsible for leading the National Digital and Television sales team.

Adam is from Sydney and has strong sales experience, working previously with Stenmark Media, ACP (Bauer Media Group) and Network Ten. He has completed a Masters in Advertising and PR from the University of NSW and has furthered his management studies at Insead in France.