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Mikhail Zurov is an accomplished marketing professional with extensive experience across various industries, currently serving as Marketing Director B2C at SberDevices since August 2023, overseeing a team of 10. Prior to this, Zurov was the Head of Marketing Communication Department at Raiffeisen Bank Russia from March 2018 to August 2023, where responsibilities included strategic planning for multiple product lines and managing creative agency relationships. Zurov's career also includes roles as Director of Strategic Marketing at Otkritie, Head of Marketing Analytics at Avon, and positions in market research at Kimberly-Clark, Cadbury, GE Money Bank, and others, showcasing a strong background in communication strategies, analytics, and market insights. Zurov holds a PhD in Mechanics and Mathematics from State University of Nizhni Novgorod, complemented by specialized training in marketing.