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Sayanthan Jeyakumar has over 13 years of experience in digital and strategic marketing, primarily at SBB CFF FFS, where leadership roles have included Head of SBB Mobile and Product Manager, focusing on the development and marketing of the SBB Mobile App and EasyRide. Previous positions encompass Digital Project Manager, overseeing projects like the AR App Gottardo 2016, to Manager Digitaler Content, and Webpublisher, emphasizing content management and publishing for SBB channels. Prior to SBB, Sayanthan Jeyakumar gained marketing experience at Puma (Schweiz) AG in Trade and Sports Marketing. Sayanthan Jeyakumar holds a Bachelor of Science in Business, Management, and Marketing from the University of Bern.