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Tony Bracy is currently the VP of Marketing & Promotion at SB Projects. Tony has over 18 years of experience in the music industry, working with both major labels and radio stations. Tony started their career in 2000 as an account executive at 104.1 KRBE. Tony quickly rose through the ranks and became the Asst. Promotion Director. In 2005, Tony left KRBE to join Universal Music Group as their Regional Director of Promotion. Tony worked at Universal for 13 years, helping to promote some of the biggest artists in the world. In 2018, Tony joined SB Projects, where they have been able to use their vast experience to help grow the company.

Some of their coworkers include Veronica Wall-Reed - HR Director, George Lin - Senior Director of IT, and Jules Ferree - President, Brands & Ventures HYBE America & EVP Brands. Tavo Roig - Manager, Digital Marketing & Strategy, Kathleen Tagarao - Digital Marketing Coordinator report to Tony Bracy. Tony Bracy reports to Scooter Braun, Founder.