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Catherine Sclafani is an experienced marketing professional with a strong background in CRM and email marketing. Currently serving as the Director of CRM and Email Marketing at SavATree since June 2012, Catherine successfully implemented a new HubSpot instance to enhance prospect acquisition, lead nurturing, and customer engagement across 67 branch locations. Prior to this role, Catherine held positions at Benchmark Education Company, where responsibilities included managing direct mail and email campaigns, achieving annual sales of $20 million, and automating reports for sales goals. Catherine's career began as a SAS Programmer/Analyst at Sunburst Communications and as a PL1 Programmer/Analyst at IBM Corporation, showcasing a solid foundation in technology and system analysis. Catherine earned a BA in Computer Science/Math from Iona University.