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Wiet Pruim is a seasoned professional with extensive experience in strategy execution and management consultancy. Currently serving as a Strategy Execution Advisor at the Saudi Tourism Authority since October 2024, Wiet previously held the position of Regional Director at Quest Worldwide from November 2011 to June 2024, focusing on strategy, engagement, and improvement initiatives. Wiet's foundational experience in finance encompasses roles at Unilever from March 2001 to February 2011, including Finance Director and Financial Controller for the Middle East & North Africa, as well as Finance Director for Thailand. Wiet began the career at Unilever Netherlands as a Management Accountant from 1997 to 1999. Academic credentials include a Bachelor of Science in Information Technology and a Bachelor of Commerce in Finance & Accounting, both from The University of Queensland.