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Youssef Abou Rich is a seasoned professional with extensive experience in monetization and sales within the telecommunications and digital media sectors. Currently serving as Principal - Monetization at STC Group since January 2025, Youssef is responsible for strategizing and executing monetization initiatives for the STC TV App and STC Play App, focusing on revenue growth and sustainable income streams. Prior to this role, Youssef held senior positions at Intigral from April 2012 to January 2025, where responsibilities included managing sales and relationships for STC TV app and STC TV Home, as well as overseeing content provider relationships within a joint venture framework. Youssef's career also includes positions at Naseej Technologies as a VAS Consultant, Electronic Concepts as a VAS Manager, and Libancall as a Project Manager, showcasing a strong background in value-added services, project management, and marketing strategies. Youssef holds an Executive MBA from ESCP Business School.