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Lana Bdeir is currently the Director of Creative Strategy at SRMG. Prior to this role, Lana held the position of Head of Marketing and Branding at Vivium Holding. Lana also founded One Round Square, a brand management consultancy, and has held various leadership positions at companies such as FutureBrand, Brand Union, Dragon Rouge, and Impact BBDO. Lana is highly experienced in design management and digital marketing, holding degrees and certificates from institutions such as Pratt Institute, General Assembly, and the Digital Marketing Institute. Lana's background includes working with key clients in the real estate, tourism, hospitality, healthcare, technology, retail, and F&B industries.