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Guil Rodrigues serves as the Head of Digital Experiences and Platforms at the Public Investment Fund (PIF) since June 2022, advising on key digital initiatives from a technology and UX perspective. As the founder of GUI-UX Design & Consultancy since March 2017, Guil focuses on customer experience, design, and digital strategy. Previous roles include AVP Customer Experience and Design Lead at payit, User Experience Designer at Toptal, and Manager of User Experience Operations at Etisalat. Guil has also contributed as Lead User Experience Design at emaratech and held positions at HP and TOTVS. Educational achievements include a Postgraduate Diploma in Innovation and Design Thinking from Emeritus and a Bachelor’s Degree in Information Technology from Faculdade Dom Bosco de Porto Alegre.