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Per Hyldborg is an experienced marketing and communications professional with a tenure at SAS since January 2002, where current roles include Director Global Marketing and Head of Messaging & Content, leading the UKI & Nordic team in content marketing and communications. Previous positions at SAS include Senior Manager of Marketing & Communications and Chief-in-editor for the Think Forward platform, focused on innovation and analytics. Earlier career experience includes roles as Communications Manager at SAS Denmark and Customer Advocacy Manager, including a notable position as Speaker & Content Executive for The Premier Business Leadership Series in Amsterdam. Per Hyldborg began a career in marketing at Columbus A/S from March 1998 to December 2001 as Marketing Campaign Manager. Educational qualifications include a Master of Science in Marketing Management from Aarhus University.