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David Richardson is an accomplished sales executive with extensive experience across various leadership roles in the technology sector. Currently serving as Vice President of JMP Americas & EMEA Sales at SAS since 2004, David has effectively driven sales strategies and growth in key markets. Prior to this, David held the position of VP Sales at Avicon from 1999 to 2004 and Regional Sales Manager at Rational Software - Pure Atria - Atria from 1993 to 1999. David began the career as District Manager at Bolt, Beranek and Newman (bbn) from 1984 to 1993. David holds a Bachelor of Science in Applied Math & Computer Science from Tufts University and furthered education at Bentley University's McCallum Graduate School of Business.