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Smiti Sarin is a professional with experience in music monetization and brand services. Currently, Smiti is working at Saregama India Ltd. in the role of Music Monetisation Video OTT (YouTube) since July 2024. Previously, Smiti served as a Brand Service Executive at FCB Ulka from June 2022 to November 2024 and completed a digital marketing internship at McCann Relationship Marketing in May 2021. Early career experience includes a research assistant position at Flying Cursor Interactive in early 2021 and a project manager role at Intellify in mid-2020. Smiti holds a Bachelor of Business Administration in Marketing from FLAME University, completed in May 2022, and an International Baccalaureate Diploma from Jamnabai Narsee School, earned in 2019.