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Sonyett B. has a long and diverse work experience in marketing. Sonyett began their career in 2000 as a Marketing Communications Specialist at EDS Credit Union, where they were responsible for managing all aspects of marketing communications for seven regional credit union branches. In 2003, they moved to CROSSMARK as a Corporate Communications Specialist, where they led the corporate image and professional services branding campaign. In 2006, Sonyett joined Election Systems & Software as a Sales & Marketing Manager, where they led a nine-person sales and marketing team while driving marketing strategy and execution, product marketing, market research, product branding, Marcom, event marketing, lead generation, and sales management. In 2009, they joined PeopleFluent as a Manager, Senior Product Marketing Manager, where they turned around their marketing strategy and execution for the division before earning a promotion to lead the newly acquired marketing team after an M&A. In 2016, Sonyett joined Flywheel Building Intelligence, Inc. as the Director of Marketing, where they built and led a two-person team driving content, event, and digital marketing, as well as PR. Most recently, Sonyett has been the Director of Marketing at Sapience Analytics since 2021.

Sonyett B. obtained their Bachelor's degree in Journalism from The University of Texas at Austin in 1999. Sonyett then went on to attain their Master of Business Administration - MBA in Business Administration and Management, General from University of Phoenix. In 2020, they obtained their Certified ScrumMaster (CSM) from the Scrum Alliance.