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Touraj Vaziri Haghighi is an accomplished Industry Account Director at SAP since October 2018, where a focus on innovative strategies for Consumer Retail Customers has led to a significant 200%+ growth in 2024. Previously serving as a Senior Account Executive, Touraj managed diverse industries, consistently exceeding key performance indicators. At TIBCO from July 2017 to October 2018, Touraj achieved notable milestones including the first sale of a SaaS product in the APJ region and orchestrating a $15 million deal in Indonesia. The role involved expanding the client base and overseeing local sales teams. Prior to TIBCO, Touraj founded Athletic Logic, creating a pioneering SaaS platform for healthcare and analytics, responsible for global sales and market strategies. Education includes a Bachelor of Business Information Technology and advanced studies in Information Systems from UNSW and the University of Western Sydney.