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Manuela Asche-Holstein currently serves as a CS Advisor at SAP since January 2024. Prior to this, Manuela was a Fellow at the SAP Innovation Center from March 2023 to January 2024, focusing on identifying the added value of utilizing AI in business decision-making. Manuela's extensive career at SAP spanned over three decades, holding positions such as Industry Advisor in Customer Advisory Life Science and Customer Value Sales. Manuela holds a Diplom in Wirtschaftswissenschaften, Wirtschaftspädagogik, and Germanistik from The University of Göttingen, obtained between 1985 and 1990.