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Choi Fun Ching is an accomplished marketing professional with extensive experience in the technology sector, holding key positions at SAP since 2007. Currently serving as Vice President of Integrated Marketing Management for the Asia Pacific Japan region at SAP, Choi previously led marketing initiatives as Vice President and Head of Marketing for SAP Ariba. Early career roles included senior marketing leadership positions at SAP Asia Pte Ltd, and positions at Microsoft Singapore Pte Ltd, Hewlett Packard Enterprise, and Cisco. Choi Fun Ching holds a degree in Business with a focus on Marketing from La Trobe University.