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Paula Campanha currently serves as Gerente de Trade Marketing - Canal Farma at Santher since June 2023. Previously, Paula held multiple positions at Loft from June 2021 to March 2023, where responsibilities included the establishment of Trade Marketing, management of product launches, and execution of marketing campaigns. Additionally, Paula worked at RB from April 2017 to June 2021, contributing to Trade Marketing strategies for various product categories, as well as managing key accounts and analyzing market performance. Earlier career highlights include roles at Johnson & Johnson and Syngenta, where Paula focused on Trade Marketing analysis and Human Resources support. Paula holds a Bachelor of Business Administration from the University of São Paulo, completed a Digital Marketing Nanodegree from Udacity, and attended Université Paris Dauphine.