ÂÜÀòÂÒÂ×

Alejandra I Martínez Westphal serves as the Head of UX Research at Walmart de México y Centroamérica, focusing on user research strategy implementation and optimization of UX processes. Previously, Alejandra held roles including UX Research Lead and UX Researcher, where responsibilities encompassed designing user research strategies and managing research projects across national and international markets. Alejandra is also a Designpreneur at órale! diseño responsable, emphasizing socially and environmentally impactful designs. Additional experience includes mentoring in innovation and business methodologies at StartupMexico and Santander X, and serving as an Agile Change Agent at SKALLING. Educational qualifications include a Bachelor in Industrial Design from Tecnológico de Monterrey and a Master in Entrepreneurship and Innovation from EAE Business School, along with various diplomas and certifications in innovation and project management.