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Alexandre Baptista is a seasoned CRM Analyst with extensive experience in the banking and insurance sectors. Since January 2020, Alexandre has been employed at Banco Santander Totta, previously holding positions at Cofidis Portugal and Staples Solutions as a CRM & Fidelização Manager. Earlier roles include significant contributions to Banco Santander Consumer Portugal, Banco Cetelem, and Banco Espírito Santo, where Alexandre focused on CRM analytics, campaign management, and statistical analysis. Alexandre's educational background includes a Master's degree in Financial Mathematics from ISCTE - Instituto Universitário de Lisboa and additional training in Hydroponics, Agroecology, and Sustainable Agriculture from Universidade Aberta.