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Alex Hu is an accomplished leader in pricing strategy and analytics with extensive experience in the financial services sector. Currently serving as Senior Vice President of Non-Prime Pricing & Strategy at Santander Consumer USA since September 2017, Alex oversees pricing optimization, credit policies, and P&L forecasting, among other responsibilities. Prior to this role, Alex held several positions at Capital One from 2006 to September 2017, including Director of Credit Strategy and Digital Product Analytics, where significant volume growth was achieved through innovative credit insights and analytics. Alex's educational background includes an MBA in Finance from The Wharton School, coursework in Management and Strategy from Peking University, and master's and bachelor's degrees in Electrical Engineering from the University of Michigan and Northwestern University, respectively.