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Jorge Pomatta is an experienced professional with a strong background in sales processes, CRM, and project management within the banking sector. Currently serving as Head of Direct Sales and Servicing at Santander Consumer Technology Services GmbH since July 2016, Jorge focuses on achieving goals through an omnichannel approach. Prior roles include Manager of Sales Processes, CRM and Document Management Systems at ISBAN, where Jorge managed projects to enhance customer experience across Santander Bank and Santander Consumer Bank. With experience spanning over a decade at various reputable companies including Banco Santander, Capgemini, and Abbey, Jorge has consistently demonstrated expertise in managing processes, integrating technology solutions, and driving operational efficiency. Jorge holds a degree in Computer Engineering from Universidad Pontificia Comillas.