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Cinthia Barajas Pradales is an experienced professional with a strong background in strategy and transformation within the financial sector, currently serving as Manager of Strategy & Transformation at Santander Consumer Finance Benelux since October 2013. Previously, Cinthia held various roles at Santander, including Collections Operations Manager and Strategic Business Support Officer, where responsibilities encompassed leading strategic projects, implementing GDPR, and optimizing costs. Cinthia's early career includes a role as Market Analyst and as a Junior Product Manager Intern, complemented by experience in marketing and communications from assignments at Santander and Mondelēz International. Cinthia holds multiple degrees, including an MSc in Business Administration with a marketing focus from the University of Amsterdam, and a Bachelor of Business Administration from multiple institutions, demonstrating a robust academic foundation in business and finance.